About Session
Finance and accounting teams are investing heavily in technology and AI to drive efficiency, control, and growth. Yet many initiatives fail to deliver expected value—not because of the technology, but because teams solve symptoms instead of root business problems. The result? Misaligned objectives, fragmented decisions, and costly regret. AI makes this worse by accelerating flawed processes. This session reveals a value-centric approach that shifts focus from features to measurable business outcomes—equipping CFOs with a disciplined framework for successful technology transformation.
Learning Objectives
- Recognize why finance technology and AI initiatives often fail to deliver expected business value.
- Connect technology and AI investments to clearly defined business problems and measurable outcomes.
- Apply a value-centric framework to improve alignment, adoption, and value realization.
